Posted on July 27, 2009 by Abey
In the history of marketing, the USP or the Unique Selling Proposition (some like to call it Selling Point, or Sales Proposition) is one of the most mis-understood and mis-appropriated concepts ever…
*****
The company owner after attending one of those MBA type workshops and listening to the erudite business leaders wax eloquent (how else will they [...]
Posted on July 14, 2009 by Abey
The Buddha once told a woman to return after a week when she wanted him to admonish her son about his chocolate eating habit. [I know, Christopher Columbus stumbled on chocolate when he ran out of rum and was looking for a new way to get stoned, but this is an allegory, so just assume [...]
Continue ReadingPosted on July 8, 2009 by Abey
Midnight email rant:
This is a bit of a midnight rant brought on by running into an SEO question that has been running loose around the block and way laying anyone dumb enough to get sucked in. And since all of you expressed some interest in SEO, I thought I would visit you with it.
The question [...]
Posted on June 3, 2009 by Abey
Welcome to the ClickMantra blog. Stay tuned, we are goin live soon!
Continue Reading